Sunday, August 28, 2005

Where are you going?

This is Sunday. Tomorrow is the start of a new week, and in a few days we will be into September.

School will be open soon, vacations over, and people all over the world settling back into their daily routines. What does that mean for us in the Home Biz Market?

It means that we are entering into the biggest boom of the year!

Why? People are back in "work" mode. They want extra money to cover what they spent over the summer. They have more time with the children in school. They want to earn a little money for Christmas. There are all kinds of reasons why, but the fact is, there are more people starting business right now than at any other time of the year.

So what are you going to do about it?

You can either work hard for the next three months, or you can continue to do what you have been doing. Either way, that won't change the industry statistics. People all over the world will be starting a business at the rate of some 8000+ a day.

I heard something on a conference call the other day that has fueled my fire.

The speaker said, "what you do over the next 90 days will determine your income for the next 2 years!"

So what are YOU waiting for??



Shelley Penney is a residual income specialist an author, mentor and trainer to the home business industry.

The Time to Act: by Jim Rohn

Engaging in genuine discipline requires that you develop the ability to take action. You don't need to be hasty if it isn't required, but you don't want to lose much time either. Here's the time to act: when the idea is hot and the emotion is strong.

Let's say you would like to build your library. If that is a strong desire for you, what you've got to do is get the first book. Then get the second book. Take action as soon as possible, before the feeling passes and before the idea dims. If you don't, here's what happens...

- YOU FALL PREY TO THE LAW OF DIMINISHING INTENT -

We intend to take action when the idea strikes us. We intend to do something when the emotion is high. But if we don't translate that intention into action fairly soon, the urgency starts to diminish. A month from now the passion is cold. A year from now it can't be found.

So take action. Set up a discipline when the emotions are high and the idea is strong, clear, and powerful. If somebody talks about good health and you're motivated by it, you need to get a book on nutrition. Get the book before the idea passes, before the emotion gets cold. Begin the process. Fall on the floor and do some push-ups. You've got to take action; otherwise the wisdom is wasted. The emotion soon passes unless you apply it to a disciplined activity. Discipline enables you to capture the emotion and the wisdom and translate them into action. The key is to increase your motivation by quickly setting up the disciplines. By doing so, you've started a whole new life process.

Here is the greatest value of discipline: self-worth, also known as self-esteem. Many people who are teaching self-esteem these days don't connect it to discipline. But once we sense the least lack of discipline within ourselves, it starts to erode our psyche. One of the greatest temptations is to just ease up a little bit. Instead of doing your best, you allow yourself to do just a little less than your best. Sure enough, you've started in the slightest way to decrease your sense of self-worth.

There is a problem with even a little bit of neglect. Neglect starts as an infection. If you don't take care of it, it becomes a disease. And one neglect leads to another. Worst of all, when neglect starts, it diminishes our self-worth.

Once this has happened, how can you regain your self-respect? All you have to do is act now! Start with the smallest discipline that corresponds to your own philosophy. Make the commitment: "I will discipline myself to achieve my goals so that in the years ahead I can celebrate my successes."

To Your Success,
Jim Rohn


Reproduced with permission from the Jim Rohn Weekly E-zine.
www.jimrohn.com

Shelley Penney is a residual income specialist an author, mentor and trainer to the home business industry.

Thursday, August 25, 2005

The 4 phases of Network Marketing.

This article comes from Best MLM Resources blog Thank you to Michael Lemm.

....The Four Phases of a Network Marketing Career....

To achieve your goals in network marketing, you will need to develop a long-term viewpoint. Keep in mind that the results of the work you are doing this month will show up next month. What you do this quarter will pay off next quarter. Your efforts this year will determine your income over the next few years. You have to get the momentum going and keep it going week after week, month after month, and year after year.

Here's the bottom line: you need to cherish each day as if it's our last day. Cherish every month as if it's your last month in this business.

You cannot live on last month's production. It's up to you to take responsibility to build and maintain momentum. To make your business grow and flourish, you need to set an example and develop Leaders in your organization.

We're all in the right place at the right time, but that does not mean you will automatically get the prize. You still have to work for it and maintain a positive attitude about what you can accomplish. Tear up that list of all the reasons why you can't succeed in this business.

In this training session, I want to cover the four phases that a distributor typically goes through in this business.

This information is important for everyone, but it's especially crucial for those of you who have been in network marketing for a while. If it seems that you have hit a plateau in building your business, you can get "unstuck" as soon as you understand this process.

The first phase is the PRODUCTION PHASE, in which you retail and recruit.

Many distributors recruit a few people and then quickly move into phase 2, the MANAGING PHASE. In this phase they spend most of their time managing their new recruits rather than continuing to retail and recruit.

The problem with being a full-time manager is that the people you sponsor will do what you do, not what you tell them to do. So guess what happens when you become a manager. Very quickly your top producers also move into phase 2, just as you did. Now you find yourself moving into phase 3, which is the OVERSEER PHASE.

At this point, you may feel really important. You certainly cannot be expected to retail and recruit, as you need to oversee the managers who are managing their producers. Right?

Because distributors do what you do and not what you tell them to do, you very quickly move into phase 4, where you become the OVERSEER OF THE OVERSEERS. Now you are overseeing the overseers as they manage the managers of the producers. Here's where you are likely to begin hearing critical comments about the managers, the company, uplines, and so on.

As an overseer of overseers, you may have large numbers in your group, but your check is getting smaller instead of larger.

Let me share with you the secret of becoming truly wealthy in this business.

Before I tell you how to get un-stuck and move forward, I want you to know that I've been there. I was in the overseer phase for a while, but I was blessed to discover that I needed to get back to doing the basics over and over again and make it the central focus of my DMO (Daily Method of Operation). During the first year after making this discovery, I enjoyed the fastest growth of my entire career.

Here's the secret: you and I and all of the people we sponsor need to stay in Phase 1, the PRODUCTION PHASE where you retail and recruit all day long. This is the phase where you get up early and work late, and your people are doing the same thing because they do what you do and not what you tell them to do. We need to keep doing the basics over and over again and to duplicate our efforts by "Tell, Show, Try, Do." First, you tell your new recruit how to do it. Then you show your new recruit how to do it as you lead by example. Next, you have them try it on their own, and then you make sure they have the know-how before you encourage them to go out and do it.

It's up to you how long the training process takes, but I would recommend that you keep it simple and limit it to 90 days. I see people in this business who have been training the same individuals for years. I think that's too long. That's not how you establish momentum. To keep your motivation high, you need to get momentum going quickly. Being in this business for longer than a year without momentum will drive you nuts, and you won't have a success story to share with your new recruits. When you have momentum, everything becomes easier.

To build momentum and avoid wasting time and energy, I look for three ingredients in a person before I will start working closely with them:

1: They need to have a burning desire to change and succeed.
2: They need to develop good work habits and a positive attitude.
3: They need to be prepared to invest in their training, leads, and
marketing costs, and they need to be teachable.

In return for their investment of time and resources, I will supply them with my leadership, direction, and support. I'll assist them closely for 90 days. I will not do the building for them. I will not stack downline, as it makes people lazy and is not duplicatable. I'm available for three-way calls and personal consultations.

There's one key phrase that applies to the Production Phase, and that is All-Out Massive Action. You need to be willing to sacrifice the little things in life for what is truly important.

Treat network marketing as a business, and keep it simple, easy, magical, and duplicable.

Shelley Penney is a residual income specialist an author, mentor and trainer to the home business industry.

Friday, August 19, 2005

Reach out- add a personal touch.

There are so many things that hold people back from success, and they are almost without exclusion, related to fear.

The people who acknowledge the fear, and do it anyway, are the people who end up with the most success.

This week, while working with some of my team members, I have encountered a very real fear that seems to be much more prevalent than I initially thought.

The fear of connecting with people.

My training with team members includes how to develop a connection with the people you want to work with. It involves picking up the phone and speaking to that individual. A relationship of trust is developed in person, and that is a very valuable thing.

The internet has automated much of our business, and given people the opportunity to expand a business in the global arena, and that is great, but the people you attract on the internet are attracted to a capture page, or really great ad copy. There is absolutely no reason for them not to move on to the next best thing. The key to your success, and theirs, will be the personal touch.

Let me give you an example. One of my team members has a very good personal website. His site talks about his success in the industry and how he can help you find the same success. It is a very compelling site. Yesterday, he received an email from a gentleman who had happened across this website. In the email, the gentleman shared a little about his life and work, lack of time freedom, etc, and asked for help to get out of that grind. My team member asked how he should proceed, and of course, my answer was, "Pick up the phone, and call him right away."

That reply was met by silence. Then he asked, "Why couldn't I just send him a link."

EEK!! This man took the time to share some very personal things about his life, and desires. He took a step and reached out and asked for help. Now he needs to hear a voice. You can not develop a relationship exclusively over the internet. People receive hundreds, and in some cases, thousands, of emails in a week. There is nothing to distinguish your email from the others. The Internet is a really great place to make an initial contact, but my business partners need that personal connection in order to align themselves with me and my mission. They need to have a reason to continue in the face of challenges. They need to be able to ask a question, get an answer, and then ask another question. They need to be able to hear the sincerity in their voice, and find a connection. None of these things can be done effectively without picking up the phone.

Fear of picking up the phone is much more prevalent than I initially thought, and is of course, directly tied to the fear of rejection. How do you help someone overcome that fear?

First, you need to understand that MOST people are more than happy to hear from you. I personally make, on average, 20 cold calls a day, and very very rarely have someone hang up or get upset. I am not emotionally attached to the reaction I receive. Let me ask you this... Would you hang up or get upset, if someone called your home? Well of course, some of you answered yes to that, but I am willing to bet most people said, "No, of course not." Human beings are a very social species, and we have been taught manners, (well most of us, anyway :-) ), and most of us enjoy hearing a pleasant friendly voice.

If you are someone who has a hard time picking up the phone, how do you overcome that?

Here are a few strategies to help you get started.

First of all, Know what you want to say, and start the call by giving your full name. I even go as far as telling people where I live.
"Hi Mary, this is Shelley Penney calling from New Brunswick, Canada."
Ask permission, "Do you have a moment?" If they say no, "I am not going to keep you long, is there a better time that I can call?"

"Mary, you recently filled out a survey on-line about working a business from home. I was wondering what you had in mind the day you filled that out."

Now there are several points about that sentence that are important enough to mention. I do not make the mistake of asking, "Are you still interested." I do not want people to have the opportunity to say NO. The fact is, they may not be interested right this minute, but later today, they may be interested again.

I also want to take them back to the moment thay filled out the form, and remember what it was that appealed to them. This will give you valuable insight into what they are actually looking for, and what will motivate them to look at, and/or work with, your company.

After that introduction, I just relax, and be myself. I allow the conversation to take place in a friendly, non-pretentious way. Whether the person on the line is interested in what I have is of absolutely no concern to me. I am not attached to the answer, what-so-ever. I am just having a conversation. This helps me determine if this person is someone I actually want to work with, as well. The fact is, I don't want "just anybody" in my business, and neither should you. I only want people that I like, because ultimately, I am going to be working very closely with this individual to help them grow a business. I want to work with people that I can respect, and will respect me.

Do not allow yourself to become emotionally attached to the answer. If someone hangs up, or says "no" to what you are offering, that has absolutely no bearing on your business. It is not the result of one phone call that will determine your success. It is the daily activity of exposing your business to many people that will ultimately bring results, and the fact is, you are never going to see that person again, if they do not become a part of your business. Whatever they say on the phone in a few minutes, has absolutely nothing to do with you.

Have more phone numbers than you can reasonably call in a session. There is a specific psycological strategy behind this. If you only have 2 people to call, then of course, the answer they give you is going to be much more important than if you have a list of a hundred people to call. You will be less emotionally attached to the reaction, if you are not hanging all your hopes in one place.

Don't feel like you have to have all of the answers before you pick up the phone. It is really OK to say, "That is a good question. I will find out the answer to that and get back to you." In fact, people will respect that so much more than if you bluster your way through, and give an answer, that later turns out to be incorrect.

If you have made a successful call, and you feel good about it, make one more call. Your feeling of success will carry through to the second call, and you will get amazing results.

The bottom line is, while the internet is a great way to meet people, your friends will follow you to the ends of the earth, and your internet business partners will be on to the next big thing. I choose to work with friends.

Shelley Penney is a residual income specialist an author, mentor and trainer to the home business industry.

Saturday, August 13, 2005

Put the "network" back in Network Marketing.

Every successful business must have customers.

By it's very definition, Network Marketing is about moving a product through your network. The product in this case is two-fold. There is the physical product that your company distributes for you to sell, and there is the business itself.

Whether you want to be a retailer of product, or a recruiter for your business, you need to have an ever expanding network of people to present either your retail product, or the business to.

When I am working with, and training, people to be successful in this business, the one question I ask is this, "How many new people have you spoken with today?

The answer to this simple question will tell me just about everything I need to know about how I can help this person move forward.

Picture the following scenarios:

Mary, "I am having a hard time selling product"
How many new people did you talk to today?

Peter, "My team isn't growing the way I would like it to."
How many new people did you talk to today?

John, "I would like to be earning $2000 a week."
How many new people did you talk to today?

Ellen, "I don't know what to say to people on the phone."
How many new people did you talk to today?

George, "I want to grow an international business."
How many new people did you talk to today?

Maria, "I have 3 new business partners this week!"
How many new people did you talk to today?

Allison, "I sold $800 in product this week!"
How many new people did you talk to today?


Well, you get the picture.

Based on the answer to this question, I know which areas I need to focus on for training. If my team member is talking to many people a day, and not getting the results I would expect, then this person may need training in the area of presentation. If she is talking to only a few people a day, and getting a sale or a new business partner with every call, then I can learn from her techniques, and perhaps have her do training with the rest of the team.

I work my business full-time. I have a personal goal to speak to 20 new people every single day, 5 days a week. This is completely aside from follow up calls, and team member coaching. New people are people I have not spoken to before about the business or product.

For my business partners who want a part time business, I recommend they speak to no less than 5 new people every single day.

There are an unlimited number of ways that one can find new people to speak to. The bottom line is, whether you are buying leads generated by a reputable lead firm, or generating your own leads through personal or internet contact, you need to make sure you have a steady stream of new people to speak to.

Talking to new people every day helps you grow in so many ways. You have an opportunity to develop interpersonal skills. You can refine your phone technique, develop relationships, gain confidence, try out new scripts. All of things require practise, and through new people you gain valuable experience and insight into your own character, and others.

You learn what works for you and what doesn't, and you also learn much about others, and how different people accept or reject what you are saying. The only way you can gain this valuable experience is by talking with new people.

Success in Network Marketing requires that you have a steady stream of new people to speak to. Put the "NETWORK" back into network marketing, and watch your business grow!

Shelley Penney is a network marketing and internet marketing specialist with 7 years in the field. She is currently mentoring a small group of people to achieve financial freedom from home.