Sales in a jaded world.

There's no doubt about it, if you are going to ask for people's money you are in for a few bumps. People want "things", and "stuff", but they don't want to be sold.

I started out in sales with the thought that everybody would love my product simply because I loved it, and I just couldn't imagine that someone else would not

I was right...........partly.

Sure, enthusiasm, and the love and knowledge of your product will go a long way, but that is really only a small part of the equation. In order to effectively sell a product or service, you need to give people what they need or want, and in order to know what they need or want, you have to ask a few questions, and listen closely to the answers.

The first thing you need to do is get to know your product. The ingredients are not really important (as long as it is not toxic). What you really want to know is how your product will make this persons life better.

Once a person's basic needs are covered, they will spend their money on products that will improve their quality of life in some way. Most people today want new technology, convenience, health and/or youth. (not necessarily in that order) Your job as a representative of your company or product is to discover how your product will add value.

Be prepared to answer common questions, and know enough about your product or service to overcome simple objections. Keep in mind that people really do want to buy things. They just want to be sure it is worth it.

This is true whether you are promoting your business opportunity, or a tangible product that people consume, or an intangible such as travel certificates.
Have you ever heard the expression "This product is so good, it sells itself"
Oh, don't I detest that, when somebody is trying to sell me on their business. Don't think for a minute that if you just sit there filing your nails, your energy drink is going to go door to door in your neighborhood. A good product still needs a good presentation. It is up to you to find out why it is good, and match your market to your product. It is always a good idea to back up your claims with testamonial. What results have other people found. Use the product yourself, so you have personal knowledge, and pass out samples to friends or business partners, and ask for their written opinion, to use in your presentation.

If you take time to understand the needs of your customers, you will be well on your way to a long happy career in sales.

Shelley Penney is a network marketing and internet marketing specialist with 7 years in the field. She is currently mentoring a small group of people to achieve financial freedom from home.