You have to hit the ball before you can run!

It seems our email boxes are full of opportunity, doesn't it?
How in the world can you tell when a real chance comes
along?

Well first of all, the companies that have been around
for a long time, made the most money, produced the most
wealthy people, all require an investment of some sort.

All the FREE, FREE, FREE, can't do a thing for you.
No money coming in, no money to pay you.

Yet, it is true that network marketing is the single best
opportunity for the average person to become financially
independent.

But statistically, only 5% ever achieve the kind of success they dream of.

Well, in order to fail you have to try first. Most people never
get off first base. They don't want to work at it. They want it
handed to them like it's their inheritance. But that's the same
in any industry. Have you ever been in management? How
many people will work hard to get a promotion? Maybe 5%,
if you're lucky.

But given that, the whole intention behind network marketing
has been lost. All it was ever intended to be was a network of
friends sharing news about great products. Word of mouth
advertising. And the companies gladly pay you for bringing
in business.

But that means you have to have used the product and love
it for this whole concept to work. Otherwise, you have
No credibility. How can you really endorse something
you've never even tried?

But there is another very important area where MLM fails.
And that is developing people.

If you were running a retail store, would you just hire a
bunch of people and let them go off and do whatever they
want? Of course not! That would be suicide.

So why do people think they can do that in this business
and still survive?

You have a responsibility to the people that you bring
into your business. While they technically are not your
employees, they are your proteges. You cannot set their
hours, but you can set expectations. You can be hard on
them. After all, they came to you to become successful,
didn't they?

Run it like you would any business. If you care about your business and the people you bring in, train people. Give them the resources they need. Give
them encouragement. Give them everything you can.
When they do perform, praise them, reward them, give them recognition.
All those things you would do if you were in a "normal" business.

I believe that anyone who is serious about this business
has a responsibility to help other do it right. Until we
see more of that happening, this business will continue
to be plagued with failure.

Shelley Penney is a residual income specialist an author, mentor and trainer to the home business industry.